OVERVIEW
Call letters: WPOR-FM, Portland, ME
Branding: 101.9 POR
Format: Country
Website: 1019por.com
Streaming: On mobile devices and Smart Speakers via the TuneIn App
WHAT IS WPOR?
WPOR is Northern New England’s legacy Country music brand, playing all of today’s biggest hits from Nashville as served up by some of the most beloved air personalities in the market. Anchored by Jon, Joe and Courtney in the Morning, 101.9 POR plays the most Country music with 12-in-a-row, non-stop all day. And the fun rolls on after morning drive with Riley Reed middays, Ben Brophey in the afternoon and Chris Harper after dark. It’s our unique audio recipe that reaches more Adults, Men and Women 25 to 54 than any Country station in Portland and is #1 with total Adults in the market. Live, local, legendary—that’s 101.9 POR! (© The Nielsen Company, Spring 2024 Total Week Average Quarter-Hour Persons).
HOTTEST CONSUMER CATEGORIES (SCARBOROUGH RESEARCH 2022-23):
- Active outdoors with intent to purchase a watercraft or ATV this year; frequent restaurant diners up to 10+ times monthly; many are planning a wedding in the next 12 months
101.9 POR PAIRS WELL WITH:
- 101.5FM and 970AM The Outlaw to reach three generations of Country listeners on the Radio format more Mainers tune to each week than any other!
CORE ARTISTS:
Luke Combs, Jason Aldean, Florida Georgia Line, Miranda Lambert and Luke Bryan
SCHEDULE
| Jon, Joe & Courtney in the Morning | Monday – Friday, 5am – 10am; Saturday, 5am – 10am |
| Riley Reed | Monday – Friday, 10am – 2pm; Sunday 3pm – 7pm |
| Ben Brophey | Monday – Friday, 2pm – 7pm |
| Chris Harper | Monday – Friday, 7pm – 12am; Sunday 7pm – 12am |
| Chris Hodgkins | Saturday & Sunday 10am – 3pm |
| Peter | Saturday, 3pm – 7pm |
| Hillary | Saturday, 7pm – 11pm |
FEATURES
The Feel Good Story of the Day
The Nashville News Feed
Courtney’s App of the Day
American Country Countdown
COVERAGE MAP
