My dog, Martha, understands the fundamental advertising principles of brand consistency and product familiarity. Who’s a good dog??!? I realized […]

It was Jim and Kathy’s first — and last — date. They went out to dinner, and Jim understood the […]

Both times in my career that I responded to a help wanted ad, I wasn’t actually looking for a job. […]

If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, […]

Portland Media Group, a division of Saga Communications, is expanding our digital marketing services in New England’s fourth largest media […]