OVERVIEW

Call letters: WZAN, Portland
Branding: 101.5 The Outlaw, Legends and Young Guns
Format: Classic Country
Website: theoutlawportland.com

WHAT IS THE OUTLAW?

We created The Outlaw to honor the legends of Country music.  When you listen, it’s like stepping into a Friday night honky-tonk, with an attitude to match!  No red carpet here–our listeners are on a first name basis with our stars:  Waylon, Willie, Dolly, Merle, Reba and many, many more.  From the Grand Ol’ Opry to Urban Cowboy, George Jones to George Strait, The Outlaw is honest-to-goodness Country music presented in a clean, clutter-free format that respects the artists and showcases our advertisers.

THE OUTLAW PAIRS WELL WITH:

• 101.9 POR’s more contemporary Country audience with a special emphasis on suburban Adults between the ages of 45 and 64.
• NewsRadio WGAN’s topical talk programming to reach more conservative consumers while they’re deeply engaged with their favorite hosts.

HOTTEST CONSUMER CATEGORIES (THE MEDIA AUDIT, SPRING, 2021):

• Made on-line purchase 5+ days in the last week; Plan to purchase major household appliance in next year; High mileage driver (350+ miles per week); Occupation is proprietor or manager

COVERAGE MAP

The Outlaw broadcasts on two signals– our 101.5 FM signal covers Greater Portland from Scarborough up to Yarmouth. Our AM signal is the real horse– 970AM can be heard as far north as Wiscasset, and as far south as Biddeford/Kennebunk. (and by the way, Johnny Cash sounds GREAT on the AM band).