OVERVIEW

Call letters: WYNZ-HD2, at 105.5FM
Branding: Portland’s Pure Oldies
Format: Rock’n’Roll Hits from 1955-1968
Website: pureoldies1055.com

WHAT IS PURE OLDIES?

British Invaders to Motown Masters, Timeless Crooners to a Memphis King–they’re all back in Southern Maine on Pure Oldies 105.5.  Unlike other channels, we play nothing but the biggest chart-toppers from the ’50s and ’60s, including the Beatles, Elvis, the Beach Boys, Neil Diamond,  The Supremes, Sam Cooke and many more.  This is the soundtrack of America’s post-war Baby Boom.  But Pure Oldies 105.5 also has mass appeal, with million-selling hits beloved across the generations.  It’s the ideal commercial environment because our listeners are always in a positive, upbeat frame of mind.  Nationwide consumer research indicates nostalgia is especially therapeutic in the Post-Covid era, and Americans hark back to a simpler, happier time.  Best of all, adults over the age of 55 account for almost a third of Maine’s population and have the largest household net worth of any demographic group.

PURE OLDIES PAIRS WELL WITH:

• Whoopie 100.9 or The Bay to reach the broadest cross-section of older Baby Boom consumers when they’re most receptive to hearing your message.

HOTTEST CONSUMER CATEGORIES (THE MEDIA AUDIT, SPRING 2021):

• Business owner/partner/corporate officer; Attended a major theme park in last 12 months; Participated in boating/sailing/hiking last four weeks; Plan hospital stay in the next year and have insurance

CORE ARTISTS

Elvis, The Beatles, The Supremes, Aretha Franklin, Roy Orbison, The Four Tops, Sam Cooke

COVERAGE

Pure Oldies is primarily a Greater Portland signal– you can doo wop from Portland up to Yarmouth, and then south to Saco.