98.9 WCLZ

OVERVIEW

Call letters: WCLZ-FM, Portland/Brunswick
Branding: 98.9 WCLZ, Different is Good.
Format: Adult Album Alternative
Website: https://989wclz.com
Streaming:  On mobile devices and Smart Speakers via the TuneIn App

WHAT IS WCLZ?

WCLZ is a radio station unlike any other. In fact, it might be best described as the “anti-radio radio station” for the following reasons:

  • A music library containing thousands of songs spanning six decades of music including rock, blues, folk, country, Americana, jazz, and other genres you won’t hear anywhere else,
  • Strictly limited commercial breaks with special attention to message tone and style to best ensure format cohesion and optimal advertiser results,
  • On-air hosts who are less “disc jockey” and more “musicologist,” some of whom have been Portland radio staples for decades.
  • WCLZ spearheads a number of annual green initiatives and prides itself on being the first carbon neutral radio station in the U.S.
  • Our audience of passionate music lovers spans the globe and skews towards Women 35-54.

WCLZ PAIRS WELL WITH:

  • Coast 93.1 or Whoopie 100.9 to access Men and Women 35-54 who prefer a more mainstream radio presentation and, by definition, comprise a larger cross-section of the consumer population.

HOTTEST CONSUMER CATEGORIES (THE MEDIA AUDIT, SPRING 2021):

  • Plan to buy a home in the next two years (and currently own); Played golf 3+ times in the last year; Household owns a sailboat; Installed a pool, hot tub or spa in the last year

CORE ARTISTS

  • U2, Police, R.E.M., Adele, Rolling Stones, Foo Fighters, Brandi Carlile, David Bowie, Bonnie Raitt

SCHEDULE

Brian Phillips Monday – Friday, 6am – 10am
Wendell Gee Monday-Friday, 10am-6pm
Jordan Tuesday – Friday, 6pm – 11pm
Liv  Saturday, 6am-10am
Dev Atwood Saturday & Sunday, 10am-3pm
Tommy C  Saturday, 3pm – 7pm
Tony  Saturday, 7pm – 12am
Tim Wright Sunday, 3pm – 7pm

FEATURES

Live from the Archives

Acoustic Coffee Break

Putumayo World Music Hour

E-Town

Little Steven’s Underground Garage

Music From 207

COVERAGE MAP