OVERVIEW

Call letters: WMGX, Portland
Branding: Coast 93.1, Portland’s Adult Hit Music Station
Format: Hot Adult Contemporary
Website: coast931.com
Streaming:  On mobile devices and Smart Speakers via the TuneIn Audio App

WHAT IS COAST 93.1?

Coast 93.1 (WMGX-FM) is home to one of Southern Maine’s most listened-to radio programs.  The Blake Show with Kelly and Todd launches each morning with celebrity gossip, fun contests, topical content, and humor culled from everyday life. Coast music features today’s biggest hits but with a decidedly adult lean towards active, Working Women between the ages of 25 and 49. (In fact, the show reaches twice the weekly number of Women 25-49 than the next highest-rated commercial station). Alyssa Lawhorne commands the at-work shift between 10:00AM and 3:00PM with a lunchtime break for the 90’s hottest hits in our “90’s Nooner,” while Tarsetti cranks up the energy for afternoon drive.  Like all Portland Media Group Stations, Coast 93.1 features local personality influencers who “know” Southern Maine because they’re “from” Southern Maine.  And because Coast 93.1 has broad appeal across the entire demographic spectrum, many advertisers utilize the station as a “tentpole” of their audio ad strategy.  We’re typically among Portland’s highest rated commercial stations for Adults and Women 25-54 (© The Nielsen Company Multi-Book Average Fall 2023 to Spring 2024 Total Week AQH and Cume).

HOTTEST CONSUMER CATEGORIES (SCARBOROUGH RESEARCH 2022-23):

• More likely to live in homes valued between $1MM and $2MM; strong believers in “green energy”; likely to install a pool or hot tub this year; heavy coffee consumers

CORE ARTISTS

Ed Shearan, Ariana Grande, Taylor Swift, Maroon 5, Harry Styles, Shawn Mendes, Adele

SCHEDULE

FEATURES

Blown Off

The Blake Show Podcasts

Tell Us Something Good (Every Friday)

The 90’s Nooner

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OVERVIEW

Call letters: WZAN, Portland
Branding: 101.5 The Outlaw, Legends and Young Guns
Format: Classic Country
Website: theoutlawportland.com

WHAT IS THE OUTLAW?

We created The Outlaw to honor the legends of Country music.  When you listen, it’s like stepping into a Friday night honky-tonk, with an attitude to match!  No red carpet here–our listeners are on a first name basis with our stars:  Waylon, Willie, Dolly, Merle, Reba and many, many more.  From the Grand Ol’ Opry to Urban Cowboy, George Jones to George Strait, The Outlaw is honest-to-goodness Country music presented in a clean, clutter-free format that respects the artists and showcases our advertisers.

THE OUTLAW PAIRS WELL WITH:

• 101.9 POR’s more contemporary Country audience with a special emphasis on suburban Adults between the ages of 45 and 64.
• NewsRadio WGAN’s topical talk programming to reach more conservative consumers while they’re deeply engaged with their favorite hosts.

HOTTEST CONSUMER CATEGORIES (THE MEDIA AUDIT, SPRING, 2021):

• Made on-line purchase 5+ days in the last week; Plan to purchase major household appliance in next year; High mileage driver (350+ miles per week); Occupation is proprietor or manager

COVERAGE MAP

The Outlaw broadcasts on two signals– our 101.5 FM signal covers Greater Portland from Scarborough up to Yarmouth. Our AM signal is the real horse– 970AM can be heard as far north as Wiscasset, and as far south as Biddeford/Kennebunk. (and by the way, Johnny Cash sounds GREAT on the AM band).

OVERVIEW

Call letters: WYNZ-HD2, at 105.5FM
Branding: Portland’s Pure Oldies
Format: Rock’n’Roll Hits from 1955-1968
Website: pureoldies1055.com

WHAT IS PURE OLDIES?

British Invaders to Motown Masters, Timeless Crooners to a Memphis King–they’re all back in Southern Maine on Pure Oldies 105.5.  Unlike other channels, we play nothing but the biggest chart-toppers from the ’50s and ’60s, including the Beatles, Elvis, the Beach Boys, Neil Diamond,  The Supremes, Sam Cooke and many more.  This is the soundtrack of America’s post-war Baby Boom.  But Pure Oldies 105.5 also has mass appeal, with million-selling hits beloved across the generations.  It’s the ideal commercial environment because our listeners are always in a positive, upbeat frame of mind.  Nationwide consumer research indicates nostalgia is especially therapeutic in the Post-Covid era, and Americans hark back to a simpler, happier time.  Best of all, adults over the age of 55 account for almost a third of Maine’s population and have the largest household net worth of any demographic group.

PURE OLDIES PAIRS WELL WITH:

• Whoopie 100.9 or The Bay to reach the broadest cross-section of older Baby Boom consumers when they’re most receptive to hearing your message.

HOTTEST CONSUMER CATEGORIES (THE MEDIA AUDIT, SPRING 2021):

• Business owner/partner/corporate officer; Attended a major theme park in last 12 months; Participated in boating/sailing/hiking last four weeks; Plan hospital stay in the next year and have insurance

CORE ARTISTS

Elvis, The Beatles, The Supremes, Aretha Franklin, Roy Orbison, The Four Tops, Sam Cooke

COVERAGE

Pure Oldies is primarily a Greater Portland signal– you can doo wop from Portland up to Yarmouth, and then south to Saco.

OVERVIEW

Call letters: WBAE and WVAE, Portland
Branding: Soft and Easy Favorites, 107.1 and 93.5 The Bay
Format: Soft Rock Hits
Website: bayfavorites.com
Streaming:  On mobile devices and Smart Speakers via the Tune In App

WHAT IS THE BAY?

The Bay fills an audio void in the Portland market for a softer sounding station purposely designed for office and retail listening.  Our curated music blend features soft rock stars of the ’70s and ’80s who aren’t often heard on commercial radio, with a few newer titles mixed in for good measure.  The Bay is heard on two FM signals (93.5 and 107.1)–one covering greater Portland and one in York County. Our proprietary music formula is designed to be entertaining without intrusion, and commercial limits are strictly enforced.  It’s a refreshing concept that targets Working Women between the ages of 35 and 64.  Since Fall 2021, The Bay’s audience has more than quintupled in size, making it Southern Maine’s fastest-growing Radio station. (© The Nielsen Company AQH Persons 12+ Fall 2021 to Fall 2022).

THE BAY PAIRS WELL WITH:

• Coast 93.1 to reach the full spectrum of Adult Women 25-64 in Southern Maine.
• News Radio WGAN for impactful reach with older, information-seeking Adults commuting to and from work.
• Whoopie 100.9 to showcase your advertising in a more upbeat, fun and engaging musical environment, especially in drive times and on weekends.

HOTTEST CONSUMER CATEGORIES (THE MEDIA AUDIT, SPRING 2021):

• Amount spent recently on major home improvements $5,000 or more; Flew internationally 4+ times in the last year; Influences major corporate purchasing decisions; Frequent restaurant diner 4+ times in past two weeks

CORE ARTISTS

Elton John, Chicago, Whitney Houston, Fleetwood Mac, The Carpenters, Lionel Richie

COVERAGE

Greater Portland and surrounding geography;  The Bay’s 107.1 FM signal reaches from Scarborough up to Freeport, and our 93.5 FM signal reaches from South Portland down to Wells.

OVERVIEW

Call letters: WGAN, Portland
Branding: NewsRadio 98.5 FM and AM 560 WGAN
Format: News/Talk
Website: wgan.com
Streaming:  On mobile devices and Smart Speakers via the TuneIn App

WHAT IS WGAN?

NewsRadio 98.5 FM and AM 560 WGAN is Southern Maine’s Radio news authority with the resources of CBS News, local newscasts seven days a week and exclusive AccuWeather forecasts.  WGAN is also home to some of talk radio’s biggest stars including local opinion shapers Matt Gagnon in the morning and Howie Carr afternoons.  Since 1938, Mainers have counted on WGAN for up-to-date information and topical talk, and our commitment lives on today with a curious, opinionated and engaged audience of adult listeners over the age of 45 and skewing Male.  A 2021 study conducted by Edison Research labels these listeners “Infomaniacs” who prefer the spoken word format, are among the most educated and affluent of all Radio listeners, and two-thirds of whom are more attentive to commercials because they’re woven into the talk Radio experience. Advertisers frequently pair NewsRadio WGAN with Whoopie 100.9, The Bay or Pure Oldies to deliver news and talk listeners when they’re in a more relaxed, recreational mode.

HOTTEST CONSUMER CATEGORIES (Scarborough Research):

• Attended opera, symphony, theater in last 12 months; Annual family income 100,000+; Read New York Times or Wall Street Journal last five days; Value of home is $1,000,000+

SCHEDULE

For a full listing of the WGAN weekly schedule, Click Here.

SPONSORABLE FEATURES

Local News

CBS National News

AccuWeather

Trafficwatch

Sports

Entertainment

Lifestyle

World

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OVERVIEW

Call letters: WCLZ-FM, Portland/Brunswick
Branding: 98.9 WCLZ, Different is Good.
Format: Adult Album Alternative
Website: https://989wclz.com
Streaming:  On mobile devices and Smart Speakers via the TuneIn App

WHAT IS WCLZ?

WCLZ is a radio station unlike any other. In fact, it might be best described as the “anti-radio radio station” for the following reasons:

• A music library containing thousands of songs spanning six decades of music including rock, blues, folk, country, Americana, jazz, and other genres you won’t hear anywhere else,
• Strictly limited commercial breaks with special attention to message tone and style to best ensure format cohesion and optimal advertiser results,
• On-air hosts who are less “disc jockey” and more “musicologist,” some of whom have been Portland radio staples for decades.
• WCLZ spearheads a number of annual green initiatives and prides itself on being the first carbon neutral radio station in the U.S.
• Our audience of passionate music lovers spans the globe and skews towards Women 35-54.

WCLZ PAIRS WELL WITH:

• Coast 93.1 or Whoopie 100.9 to access Men and Women 35-54 who prefer a more mainstream radio presentation and, by definition, comprise a larger cross-section of the consumer population.

HOTTEST CONSUMER CATEGORIES (THE MEDIA AUDIT, SPRING 2021):

• Plan to buy a home in the next two years (and currently own); Played golf 3+ times in the last year; Household owns a sailboat; Installed a pool, hot tub or spa in the last year

CORE ARTISTS

• U2, Police, R.E.M., Adele, Rolling Stones, Foo Fighters, Brandi Carlile, David Bowie, Bonnie Raitt

SCHEDULE

FEATURES

Live from the Archives

Acoustic Coffee Break

Putumayo World Music Hour

E-Town

Little Steven’s Underground Garage

Music From 207

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OVERVIEW

Call letters: WPOR-FM, Portland, ME
Branding: 101.9 POR
Format: Country
Website: 1019por.com
Streaming:  On mobile devices and Smart Speakers via the TuneIn App

WHAT IS WPOR?

WPOR is Northern New England’s legacy Country music brand, playing all of today’s biggest hits from Nashville as served up by some of the most beloved air personalities in the market.  Anchored by Jon, Joe and Courtney in the Morning, 101.9 POR plays the most Country music with 12-in-a-row, non-stop all day.  And the fun rolls on after morning drive with Riley Reed middays, Ben Brophey in the afternoon and Chris Harper after dark.  It’s our unique audio recipe that reaches more Adults, Men and Women 25 to 54 than any Country station in Portland and is #1 with total Adults in the market.  Live, local, legendary—that’s 101.9 POR!  (© The Nielsen Company, Spring 2024 Total Week Average Quarter-Hour Persons).

HOTTEST CONSUMER CATEGORIES  (SCARBOROUGH RESEARCH 2022-23):

• Active outdoors with intent to purchase a watercraft or ATV this year; frequent restaurant diners up to 10+ times monthly; many are planning a wedding in the next 12 months

101.9 POR PAIRS WELL WITH:

• 101.5FM and 970AM The Outlaw to reach three generations of Country listeners on the Radio format more Mainers tune to each week than any other!

CORE ARTISTS:

Luke Combs, Jason Aldean, Florida Georgia Line, Miranda Lambert and Luke Bryan

SCHEDULE

FEATURES

Hang Up or Hang Out

The Feel Good Story of the Day

The Nashville News Feed

Courtney’s App of the Day

The Newest from Nashville

American Country Countdown

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